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	<title>Danzas de Oriente Business News</title>
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	<link>http://www.danzasdeoriente.com</link>
	<description>business advertising, careers, customer service, entrepreneurs, ethics, home based business, management, marketing, networking, public relations, sales, small business, b2b, search, aerospace, defense, agriculture, airlines, automotive, chemicals, computers, electronics, semiconductors, energy, utilities, financial, services, food beverage</description>
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		<title>10 reasons for starting a profitable home business online.</title>
		<link>http://www.danzasdeoriente.com/10-reasons-for-starting-a-profitable-home-business-online/</link>
		<comments>http://www.danzasdeoriente.com/10-reasons-for-starting-a-profitable-home-business-online/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 22:35:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Home Based Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[online income]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.danzasdeoriente.com/?p=467</guid>
		<description><![CDATA[It&#8217;s possible to start a home business online with very little outlay and you can easily earn from $100 to thousands per day. 1. You want to escape the rat race. You&#8217;d rather spend the 2 hours you waste every day with your family, or on a hobby. Running your own business online you can [...]<p><a href="http://www.danzasdeoriente.com/10-reasons-for-starting-a-profitable-home-business-online/">10 reasons for starting a profitable home business online.</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s possible to start a home business online with very little<br />
outlay and you can easily earn from $100 to thousands per day.</p>
<p>1. You want to escape the rat race. You&#8217;d rather spend the 2 hours<br />
you waste every day with your family, or on a hobby. Running your<br />
own business online you can stop the commute, and you can feel good<br />
because you are helping to cut pollution too.</p>
<p>2 You can work part time building your new home business online until<br />
you see it taking off. You aren&#8217;t giving up your bill paying regular<br />
job to jump in without any income.</p>
<p>3 It&#8217;s possible to start a home business online with very little<br />
outlay. Webhosting is cheaper than a bricks and mortar shopfront.<br />
You already have the pc to access the net, it can start working<br />
for it&#8217;s keep.</p>
<p>4 You can choose your own hours. If you have an appointment to keep<br />
in the morning, start your online work in the afternoon. No one can<br />
tell you &#8220;you can&#8217;t have that week off in August, Bill got in first&#8221;</p>
<p>5 If you work harder you can benefit directly, you put more hours in<br />
and your online business makes more profit, your wages go up. Your<br />
salary isn&#8217;t fixed by someone elses view of what you&#8217;re worth.</p>
<p>6 A lot of online business tasks can be automated, using readily<br />
available tools. Emails can be automatically sent by<br />
autoresponders, even regularly asked questions can be sorted and<br />
answered by software.<br />
<span id="more-467"></span><br />
7 A website works 24 hours a day without complaining. Even if you&#8217;re<br />
on holiday your online business website can be working online for<br />
you bringing in money.</p>
<p>8 Your online business can be as far reaching as you want, it can<br />
offer something for your local community. It can equally sell to<br />
people around the world, without penalty. It doesn&#8217;t cost any extra<br />
to send an email to Australia, or for your website to be used to<br />
make a purchase by someone in Europe.</p>
<p>9 Starting a home business online means you have a continuously<br />
growing market as more and more people come online everyday.</p>
<p>10 It&#8217;s dress down day everyday. You can work in your pyjamas if you<br />
want, nobody&#8217;s going to stop you in your own home. No more suits and<br />
ties unless you want to wear them, but that&#8217;s your choice.</p>
<p><a href="http://www.danzasdeoriente.com/10-reasons-for-starting-a-profitable-home-business-online/">10 reasons for starting a profitable home business online.</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
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		<title>Titanic Precautions</title>
		<link>http://www.danzasdeoriente.com/titanic-precautions/</link>
		<comments>http://www.danzasdeoriente.com/titanic-precautions/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 15:59:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Arrogance]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[Ignorance]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Precaution]]></category>
		<category><![CDATA[Preventive Maintenance]]></category>

		<guid isPermaLink="false">http://www.danzasdeoriente.com/?p=463</guid>
		<description><![CDATA[Many movies have been made about the tragic story of the Titanic. Arrogance and ignorance was definitely present during its maiden voyage, which was Titanics last voyage. Many warnings were given, but unfortunately, the warnings were not taken seriously. On April 14th, 1912 Titanic received six warnings that icebergs were present in their perimeter. On [...]<p><a href="http://www.danzasdeoriente.com/titanic-precautions/">Titanic Precautions</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Many movies have been made about the tragic story of the Titanic. Arrogance and ignorance was definitely present during its maiden voyage, which was Titanics last voyage.</p>
<p>Many warnings were given, but unfortunately, the warnings were not taken seriously. On April 14th, 1912 Titanic received six warnings that icebergs were present in their perimeter. On the night of April 14th, Titanic struck an iceberg and ultimately sank to the bottom of the Atlantic Ocean.</p>
<p>For other entities, what happened to the Titanic does NOT have to happen to them. Many have learned from the mistakes that Titanic had made.</p>
<p>There are several examples that follow and form a parallel to what happened to Titanic and how an entity can learn from Titanics mistakes.</p>
<p>1. The Titanic only had 16 lifeboats, which was not nearly enough to save everyone on the ship.</p>
<p>Only about 60% of the entire lifeboats capacity was utilized! Does your company have a disaster plan in place? Are your computers, especially your servers, being backed up on a regular basis? Many servers are now being backed up on a daily basis and sometimes on an hourly basis.</p>
<p>When I was working at a Helpdesk, one of our afternoon gals was named the Backup Queen because she took EVERY major server backup VERY seriously. The company was very lucky to have the Backup Queen because there were several instances where our most critical server had crashed and lost information. Fortunately, information restoration was quick and painless due to the machine being backed up on a regular basis.</p>
<p>We were very lucky to have someone who took the initiative to handle the server backups. Is your company that lucky? Yes, doing backups can be VERY unexciting. However, losing valuable data can be very exciting, but in a negative way.</p>
<p>2. The crewmen in the lookout tower, or the crows nest, were not issued binoculars to better search for icebergs.</p>
<p>Employees were not given the proper tools to use to do their job. Is your company using the right software for the job? Are you saving money on upgrading your operating system and software, but are losing customers? If you are losing customers, youre NOT really saving any money at all.</p>
<p>The right equipment can range from the very basic, such as issuing headphones that are compatible with the phone system to customer service representatives, to ensuring that a backup generator can adequately run due to a power outage.</p>
<p>3. Titanic had a total of 16 watertight compartments. Initially, it sounded fine, but unfortunately, each compartment did not hold water on its own. Every compartment was similar to an ice cube tray. When one compartment overflowed, water flowed into the next compartment. Each compartment did not completely seal off water on its own.</p>
<p>Does your company have a good disaster recovery plan in place? If a flood or a fire struck the premises, would you be able to resume business operations in a matter of days or would it take a matter of months?</p>
<p>Is your information that you have on site being sent off site so you CAN have another place to access your valuable information?</p>
<p>4. The Titanic was going at full speed at night in iceberg-infested waters.</p>
<p>Are your machines at your business running at 100% capacity on a continuous basis? How much is downtime costing you when those machines need to be fixed? Are you REALLY saving money by not buying more machinery? Does the cost of more machinery outweigh the cost of your present machines downtime?</p>
<p>5. The Titanic did not heed to the many iceberg warnings.</p>
<p>Titanic received six iceberg warnings on the day it sank! Is your sales force, customer service department and/or helpdesk REALLY listening to your customers? Sam Walton, the founder of Wal Mart, said that the most important person to an organization can be the one who greets that customers. Too many companies dont even realize just how MUCH each person represents their company!</p>
<p>There is WAY too much competition in the marketplace NOT to heed warnings. Industries like telecom, automobile, office supplies, soft drinks, and restaurant industries, just to name a few, had better take warnings seriously. Some companies might not get the luxury of six warnings that the Titanic got. Sometimes, only one warning can break a company. Thats why companies that DO encourage, and take seriously, customer feedback are invaluable and can be a gold mine.</p>
<p>6. The Titanic only had white flare guns to signal for help.</p>
<p>Red is the standard color for a flare gun used to signal for help. When the Titanic was sinking, white flare guns were shot off from the ship. One or two ships many miles away say the white flares, but did not interpret the white flares as warning messages.</p>
<p>Does your entity use the proper means of communication? Is it ensured that all of the parties involved completely understand what the other parties are saying? Many groups within an organization speak entirely different languages. Sales, technology and management translations may as similar to translating three different foreign languages.</p>
<p>7. Bruce Ismay, the president of White Star, pressured Captain Smith into unrealistic and dangerous goals.</p>
<p>Ismay wanted the Titanic to arrive in New York on Tuesday, April 16th. In order to meet this goal, the ship would have to travel at full speed a majority of the time. The coercion from Ismay turned out to be dangerous due to the ships demise.</p>
<p>Ismays level was similar to a CEOs level. Is your companys CEO and the rest of the management staff setting realistic goals? Are your managers providing bilateral communication? Feedback is vital to any companys survival because many managers are not involved in day-to-day activities.</p>
<p>8. The two wireless operators priorities were not focused on the ships priorities.</p>
<p>Many of the aristocrats in first class passage had paid both operators bonuses to wire messages to New York. One of the Titanics operators told another ship to shut up after being given another iceberg warning. It was a powerful rebuke that may have cost thousands of lives.<br />
<span id="more-463"></span><br />
Is your customer service department doing all it can to retain and acquire it customers? A polite and knowledgeable customer service representative can save the company thousands of dollars and maybe more! I have had the fortunate experience of dealing with many great customer service representatives. I have told many of the reps supervisors that I really appreciated their help as well and that they are lucky to have such great reps on their team.</p>
<p>9. The Titanics steel construction was never tested in cold temperature.</p>
<p>The steel that made up ocean liners in the early 20th Century was brittle to begin with. Unfortunately, the steel was never stress-tested to determine what stress levels the structure could endure.</p>
<p>Is adequate testing being done on your companys products? Are your prototypes up to the challenges of customers demands? Are an automobile companys crash tests being utilized to the fullest extent?</p>
<p><a href="http://www.danzasdeoriente.com/titanic-precautions/">Titanic Precautions</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
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		<title>Buying A Franchise</title>
		<link>http://www.danzasdeoriente.com/buying-a-franchise/</link>
		<comments>http://www.danzasdeoriente.com/buying-a-franchise/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 17:16:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Buying A Franchise]]></category>

		<guid isPermaLink="false">http://www.danzasdeoriente.com/?p=461</guid>
		<description><![CDATA[Buying a franchise can be a life changing experience. There are many good reasons to pursue your dream of owning a successful franchise. For starters when you buy a franchise you are buying a proven system. Buying a franchise comes with the advantage of knowing that the business has been successful in other locations. The [...]<p><a href="http://www.danzasdeoriente.com/buying-a-franchise/">Buying A Franchise</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Buying a franchise can be a life changing experience. There are many good reasons to pursue your dream of owning a successful franchise. For starters when you buy a franchise you are buying a proven system. Buying a franchise comes with the advantage of knowing that the business has been successful in other locations. The idea and process of running this business has already been proven. Therefore the learning curve in operating the business can be virtually eliminated.</p>
<p>When you are buying a franchise your are also buying an established customer base or brand name. Most franchises are already recognizable to consumers. The brand awareness provides security and trust to the customer who expects uniform quality to be provided. Therefore a customer base is already established.</p>
<p>You can also benefit from any advertising or promotion that the franchiser (owner of the franchise) does at the national or local level, without absorbing the cost. The franchiser can also provide input to the franchisee on a local marketing plan.</p>
<p>If you buy a franchise you also receive ongoing support. Training and support is usually always part of the deal. Since the franchise company has a vested interest in how well you do, ongoing training, system upgrades, product enhancements, and question and answer resources are provided. The franchiser offers experience to franchisee in such areas as accounting procedures, personnel and facility management, and business planning.<br />
<span id="more-461"></span><br />
Also, many times obtaining financing for buying a franchise is easier since the franchise name and reputation are usually recognized by the lenders. Therefore, banks are more likely to fund the franchisee. In addition, relationships with suppliers are already established; affording the opportunity to buy in bulk, enabling a great deal of savings for the business.</p>
<p>The first step when buying a franchise is choosing an industry you are interested in or have prior experience in. There are many great franchises out there to choose from. Auto franchises and coffee franchises are very popular franchises but it is important to research the each opportunity before investing. It is recommended you sit down with a Franchise Consultant and decide if buying a franchise is right for you.</p>
<p><a href="http://www.danzasdeoriente.com/buying-a-franchise/">Buying A Franchise</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
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		<title>Customer Service in the Bottled Water Industry &#8211;  Pure Water and the Customer Promise</title>
		<link>http://www.danzasdeoriente.com/customer-service-in-the-bottled-water-industry-pure-water-and-the-customer-promise/</link>
		<comments>http://www.danzasdeoriente.com/customer-service-in-the-bottled-water-industry-pure-water-and-the-customer-promise/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 17:50:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[bottled water]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[oxygenated water]]></category>
		<category><![CDATA[Pure water]]></category>

		<guid isPermaLink="false">http://www.danzasdeoriente.com/?p=459</guid>
		<description><![CDATA[Almost every company discusses, at length, the need for customer service and the significance of supplying true excellence to its customers. However, very few actually follow through with what it takes to attain this excellence. This is particularly true in the bottled water business since not all providers share the opinion that customer service is [...]<p><a href="http://www.danzasdeoriente.com/customer-service-in-the-bottled-water-industry-pure-water-and-the-customer-promise/">Customer Service in the Bottled Water Industry &#8211;  Pure Water and the Customer Promise</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Almost every company discusses, at length, the need for customer service and the significance of supplying true excellence to its customers. However, very few actually follow through with what it takes to attain this excellence. This is particularly true in the bottled water business since not all providers share the opinion that customer service is of the utmost importance in any business.</p>
<p>The bottled water industry services a wide customer base with numerous companies and individual clients. The industry is characterized by a small number of very large firms and a substantial number of relatively small consumers with specific geographic niches.</p>
<p>The Nature of the Business:</p>
<p>The bottled water business consists of the manufacturing and delivery of spring or purified water in small packages or large containers such as 5 gallon bottles. The product is delivered directly to the customers site in either company owned delivery vehicles or through common carriers. Each individual bottled water company provides an implicit promise to its customers that it will manufacture the highest quality product and deliver that product at the agreed upon time.</p>
<p>Many, Many Customers:</p>
<p>The customer base in the bottled water industry is very diverse and ranges from individual consumers with single bottle requirements to large multi-cooler business accounts with significant water needs. Each client has its own specific requirements, which are met by the company providing the services and product.</p>
<p>The Customer Service Promise and the History of the Business:</p>
<p>In the past, various bottled water companies have focused on process rather than customer service. Many firms acted on the belief that the delivery of a superior product completed their obligation to the customer. However, the customer service promise includes much more than a simple delivery of a quality product and requires additional services such as on time delivery, proper pricing, responding to additional delivery requests and other specific needs. One of the most important customer responsibilities is the ability to communicate their concerns not only to the customer service departments, but also to the heads of each company.</p>
<p>Current Status of the Industry (The Unfulfilled Promise):</p>
<p>Although the bottled water industry may seem rather simple, in reality, it is a very complex business. High quality water must be produced and delivered to the customer&#8217;s location on time and as ordered. Often enough, customer requests change without warning, which is one reason why flexibility is important to the success of the bottled water company.</p>
<p>Frequently, the water needs of the customer exceed original expectations, which causes shortages . However, in order to avoid such a situation as this, the supplier would have already invested in the communication and stock infrastructure to meet all of its clients demands.</p>
<p>For those suppliers who private label water as a means of customer advertising, the design, printing and durability of the label on the bottle is a critical factor. Therefore, companies creating labels of lesser quality in the design and printing of the labels clearly provide a substandard product to their customers.</p>
<p>Communication and the Customer Promise:</p>
<p>Many bottled water suppliers neglect the reality that proper communication channels serve as the basis for fulfilling the customer promise. An overall reliance on voicemail and/or e-mail, an inability to respond quickly to customer needs and the absence of true customer service assistance has created a negative impression of the industry for many customers.</p>
<p>A proper communication system has many technical elements but it should begin with a willingness to include human contact in the communication link. No customer enjoys being dropped into the voicemail void, therefore, the bottled water suppliers that continue to prosper are the companies that uphold the customer service promises and guarantee personally answered customer service calls, which they promptly use to respond to client inquiries and concerns.</p>
<p>Accept Responsibility and Do What It Takes to Provide Customer Satisfaction:<br />
<span id="more-459"></span><br />
There are many excuses for failure to perform but the bottled water suppliers who are truly world class are those who accept responsibility and persevere with their customer satisfaction guarantees. This often includes obtaining little or no profit on a particular transaction in order to fulfill the customer service promise.</p>
<p>Size is not the determinant in the customer service equation. Often, smaller companies are ready, willing and able to better fulfill the customer promise.<br />
Look for a supplier with a track record of not only achieving the customer promise but also one with a history of fulfillment of the promise.</p>
<p><a href="http://www.danzasdeoriente.com/customer-service-in-the-bottled-water-industry-pure-water-and-the-customer-promise/">Customer Service in the Bottled Water Industry &#8211;  Pure Water and the Customer Promise</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
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		<title>A mouse can help you recruit &#8211; 194,350 recruiters cannot be wrong?</title>
		<link>http://www.danzasdeoriente.com/a-mouse-can-help-you-recruit-194350-recruiters-cannot-be-wrong/</link>
		<comments>http://www.danzasdeoriente.com/a-mouse-can-help-you-recruit-194350-recruiters-cannot-be-wrong/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 10:41:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[consultants]]></category>
		<category><![CDATA[corporate headhunters]]></category>
		<category><![CDATA[Headhunters]]></category>
		<category><![CDATA[Human Resource Executive]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Recruiters]]></category>
		<category><![CDATA[recruitment consultancies]]></category>
		<category><![CDATA[Recruitment Consultants]]></category>
		<category><![CDATA[Recruitment Management]]></category>
		<category><![CDATA[Search Consultants]]></category>
		<category><![CDATA[Staffing]]></category>
		<category><![CDATA[staffing firms]]></category>

		<guid isPermaLink="false">http://www.danzasdeoriente.com/?p=456</guid>
		<description><![CDATA[The flood gates opened, gallons of coffee and loads of doughnut later the progressive (note the underline in progressive) bunch called an Engineering team with this job order: An intelligent assistant is needed to fit resumes for a job order Resumes should have relevant data preferably multi dimensional (data, photo, voice, video the works) The [...]<p><a href="http://www.danzasdeoriente.com/a-mouse-can-help-you-recruit-194350-recruiters-cannot-be-wrong/">A mouse can help you recruit &#8211; 194,350 recruiters cannot be wrong?</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
]]></description>
			<content:encoded><![CDATA[<p>The flood gates opened, gallons of coffee and loads of doughnut later  the progressive (note the underline in progressive) bunch called an Engineering team with this job order:</p>
<p>An intelligent assistant is needed to fit resumes for a job order<br />
Resumes should have relevant data  preferably multi dimensional (data, photo, voice, video  the works)<br />
The intelligent assistant should be flexible to the job order and support fitment decision making<br />
The assistant should be nice, easy and effective, reach global &amp; local  and yes, well pay the assistant for results<br />
I dont mind if the assistant can bring me some money, said someone, high on caffeine</p>
<p>So many lines of code, tweaks more coffees and doughnuts later www.GoRecroot.com</p>
<p>Take two minutes of your time (it really takes much less than that), sign up and post your job order. If you are the multi dimensional web 2.0 types, throw in your voice file as well. Job seekers like the fizz. Thats it for now. Give it a few days and wait for the curtains to rise, and exciting results soon follow.</p>
<p>194,350 recruiters from around the world could be damn right. How does a mouse help  click it here</p>
<p>What is in it for me &#8211; Recrooter?<br />
<span id="more-456"></span><br />
Sign up in 10 seconds  FREE<br />
Job order posting in 30 seconds &#8211; FREE<br />
Walk in interview posting  Fast, Easy and FREE<br />
Intellifit jobs to resume, sourcing and mapping<br />
Fast, Easy and Effective: job order creation wizard<br />
Job advertisement products for talent sourcing  easy micro payments<br />
Revolutionary web partnership  global recruiting<br />
Generate revenue from your resume archives<br />
Photo, Voice, video  know your target jobber better<br />
Mobile  comprehensive business features, SMS on the go<br />
Interview scheduling and contact management tool kit<br />
Recrooter contest, fabulous prizes<br />
Progressive community for business collaboration<br />
Membership and reward points<br />
Coming soon &#8211; Events, Contests, Business networking</p>
<p><a href="http://www.danzasdeoriente.com/a-mouse-can-help-you-recruit-194350-recruiters-cannot-be-wrong/">A mouse can help you recruit &#8211; 194,350 recruiters cannot be wrong?</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
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		<title>Advertise to millions -#6- Multiple marketing techniques.</title>
		<link>http://www.danzasdeoriente.com/advertise-to-millions-6-multiple-marketing-techniques/</link>
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		<pubDate>Wed, 25 Jan 2012 15:09:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertise]]></category>
		<category><![CDATA[advertisement]]></category>

		<guid isPermaLink="false">http://www.danzasdeoriente.com/?p=453</guid>
		<description><![CDATA[Introduction: This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career. It has been said that what matters is not what you sell [...]<p><a href="http://www.danzasdeoriente.com/advertise-to-millions-6-multiple-marketing-techniques/">Advertise to millions -#6- Multiple marketing techniques.</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Introduction:</p>
<p>This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.</p>
<p>It has been said that what matters is not what you sell but how you promote it. So, the secret to success lays within your marketing techniques. Thats why it is very important for business owners to develop skills which allow them to increase the sales of their products.</p>
<p>One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.</p>
<p> Newspaper ads </p>
<p>Americans read their newspapers a lot, thats a fact. Check the statistics and you will realize that the newspaper have always being a good place to advertise. Depending on the kind of products or services that you sell you could use the Americans newspapers to generate new sources of income for your business.</p>
<p>It doesnt matter whether you live in the USA or not. For example if you own an international e-business this could bring you good profits. I think this is another way you can diversify your marketing strategies.</p>
<p>There is a website called Nationwide Newspapers http://www.nationwideadvertising.com/, which allow you to post your ad in thousands and even millions of papers all around the country for a low fee. Imagine how much publicity you can get from that! You choose your budget and everything. They have different advertising packages to suit different business needs.</p>
<p>Whatever you choose to market, always use powerful phrases in your messages. The most effective ads are brief but they have the ability to act upon the feelings of the readers. Motivate them, intrigue them, make them feel the heat. Always remember that short phrases with a strong emotional impact are the most effective ones.</p>
<p> Highway billboards </p>
<p>If you want to advertise outdoor some companies may help you with this project like for example http://www.billboard-ads.com/. Keep in mind that this is an expensive type of advertisement. To rent an ad space on a well populated area will usually cost you a few thousand dollars per month.</p>
<p>On the other hand, I think the best choice you have is to buy a piece of land in or near a mayor highway and set everything up by yourself. Learn about the laws and regulations in your specific state. Probably the most important agency you will have to contact is your state Department of Transportation.</p>
<p>Visit http://www.tdot.state.tn.us/links.htm to find your state agency. They can give you specific information about this subject. Basically you will have to fill out an application where you affirm that you own the land where the billboard will be placed and you will pay an annual fee which may range from $100 to $500 depending on the state you live. To have someone design and create the ad for you will cost you $1,000 to $3,000. Thats a one time fee you will pay.</p>
<p>How much publicity can you get from this? A lot! But it all depends on your ads location. If your ad is next to a highway with a high traffic volume, lets say that on average 45,000 different drivers travels through said highway everyday, then there will be more than a million individuals watching it every month.</p>
<p>Thats a lot, but to be honest with you, this kind of advertisement works better for local businesses like nearby restaurants or real estate Companies than for other kinds of businesses. Also transnational corporations with a large advertising budget, which would like to build reputation would want to have many billboard ads across the nation.</p>
<p>Small business owners usually prefer to market their products using other less expensive techniques. Anyway, I included this information here because I thought some of you would like to read about it. After all this is another way you can reach a vast amount of individuals in an everyday basis.</p>
<p> TV Commercials </p>
<p>To advertise on television will have a powerful impact on your business revenues. Different factors will determine how much this marketing strategy will cost you. For example the price vary depending on the channels you choose, how often you will advertise, etc.</p>
<p>There are some Companies which can help you reach your clients easily. I think the two most popular are http://www.nationaltvspots.com/ and http://www.metromarkcorp.com/. In National TV Spots some marketing packages start as low as $26 for a 30 seconds spot. This is other way to diversify your marketing techniques.</p>
<p><span id="more-453"></span><br />
 Magazine Ads </p>
<p>You can advertise on magazines and save up to 80% off the regular price. There is a company called Media Bids &#8211; http://www.mediabids.com, which allow you to meet other marketers as well as to choose among different marketing packages available. The service is free. You only pay for an ad if you choose to make a purchase.</p>
<p>As you can see, these techniques can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.</p>
<p>EasyWebRiches  2006</p>
<p><a href="http://www.danzasdeoriente.com/advertise-to-millions-6-multiple-marketing-techniques/">Advertise to millions -#6- Multiple marketing techniques.</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
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		<title>Best Small Business Idea &#8212; It&#8217;s All About You</title>
		<link>http://www.danzasdeoriente.com/best-small-business-idea-its-all-about-you/</link>
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		<pubDate>Sat, 21 Jan 2012 00:51:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Best small business idea]]></category>
		<category><![CDATA[Best start up business]]></category>
		<category><![CDATA[business plan sample small]]></category>
		<category><![CDATA[Sample start business plan]]></category>
		<category><![CDATA[Small business start up idea]]></category>
		<category><![CDATA[Small business success story]]></category>
		<category><![CDATA[Start up business resource]]></category>

		<guid isPermaLink="false">http://www.danzasdeoriente.com/?p=451</guid>
		<description><![CDATA[Getting More Focused &#8212; Its All About You Jeanna Pool from Catalyst Creative writes a great ezine on marketing each month. In January she shared 5 Great Marketing Tips for 2006. Number 1 was Stop Focusing on You. She declares 2006 the year of the client and exhorts you to focus totally on your clients [...]<p><a href="http://www.danzasdeoriente.com/best-small-business-idea-its-all-about-you/">Best Small Business Idea &#8212; It&#8217;s All About You</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Getting More Focused &#8212; Its All About You</p>
<p>Jeanna Pool from Catalyst Creative writes a great ezine on marketing each month. In January she shared 5 Great Marketing Tips for 2006. Number 1 was Stop Focusing on You. She declares 2006 the year of the client and exhorts you to focus totally on your clients and their needs. I think shes right on. And I think shes completely wrong. Why right and wrong?</p>
<p>Because if youve been in business for awhile and have great products and great services and arent getting the results you want, you may be too focused on your clients and not focused enough on yourself. Last week, I encouraged your to revisit your vision of your business and ask yourself why you started your business in the first place. Now I want you to focus even more on what you want. What exactly do you want out of your business? Do you want more money? If so, how much? Write down a number. Do you want more flexible hours? If so, write out exactly the schedule youd like. Do you want to change the world? If so, write out specifically how that would look.</p>
<p>Why all this focus on you? Because if you arent absolutely clear on what you want, how are you going to know if you are successful? How are you going help your clients if you arent taking care of yourself as well. Maybe you need to be making $150,000 a year to provide your family with the life that you wanted. You want to send your kids to college. You want to retire while you are still in active and in good health. Or maybe you want to just make an extra $20,000 a year working part-time while you take care of your children until they are in school. Or perhaps your goal is to make a million dollars a year and live a really incredible life. Defining this is very important. Why?</p>
<p>Because what you want will shape your business. It will determine who your customers are and how you will help them. If you want $5,000,000 in sales, your products and methods are going to be a whole lot different than if you want $50,000 in sales. If you want to work only afternoons, that is going to shape your business as well. If you want to sell your business and retire in five years, thats going to affect your decisions as well. So right now, get out a paper and pen and get ready to write.<br />
<span id="more-451"></span><br />
Did you get your pen and paper out? Answer the question, What do I want out of my business? Write in as much detail exactly what you want your business to give you. Be as specific as possible. Write as much as you can. Think income, lifestyle, schedule, partners, travel, location, employees. What exactly do you want? Throughout the week, add to this and revise it. Compare where you are right now to what you really want. How large is the gap? Next week, Ill help you create a plan to narrow the gap with: Why Business Plans Dont Work &#8212; How to Create an Effective Action Plan</p>
<p><a href="http://www.danzasdeoriente.com/best-small-business-idea-its-all-about-you/">Best Small Business Idea &#8212; It&#8217;s All About You</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
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		<title>Are Your Sales On The Up?</title>
		<link>http://www.danzasdeoriente.com/are-your-sales-on-the-up/</link>
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		<pubDate>Tue, 17 Jan 2012 17:44:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Adverts]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.danzasdeoriente.com/?p=448</guid>
		<description><![CDATA[Copyright 2006 Homer Farey Ask Yourself Some Questions. How good is your sales letter? The old adage: &#8220;Sell the sizzle, not the steak&#8221; is as relevant now as it was in the old days of door knocking. If I buy your product, how will I benefit? Will it help me to become rich? A better [...]<p><a href="http://www.danzasdeoriente.com/are-your-sales-on-the-up/">Are Your Sales On The Up?</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Copyright 2006 Homer Farey</p>
<p>Ask Yourself Some Questions. How good is your sales letter? The old adage: &#8220;Sell the sizzle, not the steak&#8221; is as relevant now as it was in the old days of door knocking.</p>
<p>If I buy your product, how will I benefit?  Will it help me to become rich?  A better person?  Happier?  Better looking?  Will it make me more attractive to the opposite sex?</p>
<p>Convince me of just one of these, or similar things and the price you charge will not matter.</p>
<p>Let&#8217;s look at the sales letter.  Has It gone stale?  How good was it in the first instance?  Were you happy with the initial response?  If so, what went wrong?  Would a makeover put it right?  Perhaps it just needs a new headline.</p>
<p>If the click through rate is good, it would appear that the headline is doing it&#8217;s job. Should the ratio of purchases to clicks-through be poor, I would suggest that the text of the letter is not up to scratch. Just changing a few words here and there can give a quite different impression to the reader.</p>
<p>Whatever you are selling, a very large percentage of the population will not be interested in it. You must aim at those who would get the most benefit from your particular product.</p>
<p>You would not think of advertising fishing rods in a fashion magazine.</p>
<p>It is amazing how many things are aimed at e-zines and other media that have little or no relevance to the product.</p>
<p>Whatever you do, don&#8217;t give up. If you have faith in what you are selling, you will find the best methods of promoting it.</p>
<p>When writing an advert concentrate first on the headline. This is the most important part of the project. The headline must capture the reader&#8217;s attention. Without a good headline, the best advert in the world will be overlooked and just a waste of space, time and money.</p>
<p>Look now at the text of your sales letter/advert. Are you talking to a real person? Are you explaining what you and your product can do for that person? Do you come across as an honest reliable person? Or is your letter full oh hype with no substance?</p>
<p>Your prospect is not really interested in you. He/She is only interested in what is in it for them. Few people surf the net looking for something to buy. As a general rule they are looking for information. That is the reason that your headline has to stand out from the crowd. It must make them stop and take another look. It must intrigue them enough to make them want to read more. The content of the ad must excite them enough to want to purchase something that they did not even know existed just five minutes ago.<br />
<span id="more-448"></span><br />
Does your advert do that? Writing an advert is not a skill that the majority of people are born with. It is something that needs to be learned. During your lifetime you have learned numerous things that were difficult in the beginning but that you rarely even think about now. They have become part of your lives. Writing adverts and articles is just another thing that you need to learn how to do well.</p>
<p>Looking back at some of my first efforts at writing adverts, it is a wonder that I ever sold anything, but I did, not a lot but I sold enough to realise that with a little practice there was money to be made by anyone with the will to learn and to take proper advice from the experts on how to go about it. (One day I hope to be an expert there is still a lot for me to learn.) Its an on-going ever evolving process. Study as many adverts as you can. Try to figure out what it is that excites you and what just leaves you cold. Study the headlines. What made you read this one rather than that. Does the author of the advert strike you as honest and knowledgeable? What sort of guarantee is on offer? Be honest with yourself. Would you buy from this person?</p>
<p>Study, Study, study and keep on studying. You have just taken the first step on your way to becoming a very wealthy expert in your chosen field. Dont let it stop there.</p>
<p>Homer.</p>
<p><a href="http://www.danzasdeoriente.com/are-your-sales-on-the-up/">Are Your Sales On The Up?</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
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		<title>Send Business greeting card this holiday season</title>
		<link>http://www.danzasdeoriente.com/send-business-greeting-card-this-holiday-season/</link>
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		<pubDate>Sun, 15 Jan 2012 18:41:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Send Business greeting card this holiday season]]></category>

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		<description><![CDATA[The holiday season is around the season. There are lots of cards and gifts being exchanged, with lots of money being spent in the air. This is the season to be jolly, and also to make others jolly through greeting cards and phone calls. When the holiday season comes, one starts deciding on whom to [...]<p><a href="http://www.danzasdeoriente.com/send-business-greeting-card-this-holiday-season/">Send Business greeting card this holiday season</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
]]></description>
			<content:encoded><![CDATA[<p>The holiday season is around the season. There are lots of cards and gifts being exchanged, with lots of money being spent in the air. This is the season to be jolly, and also to make others jolly through greeting cards and phone calls.</p>
<p>When the holiday season comes, one starts deciding on whom to send business greeting cards to, and on whom not to send cards to. Then comes the decision of what kind of business greeting card to choose, and how to address the envelope. The main reasons business greeting cards are exchanged are to attract new customers to your business, enhance your current business relationships with people, to show appreciation to all your supportive clients and to remind old clients that you are still existing! Whatever the reason, proper business greeting card etiquette has to be exercised as a well meaning gesture may offend the person you tend to impress, if not done properly.</p>
<p>When sending business greeting cards, it is important that you buy and send good quality greeting cards. It is better to start with a good quality business greeting card to show the value you hold of your clients and colleagues. If you do skimp in your selection, it may be interpreted in a number of ways, to thus lead to misunderstandings like that the business is not doing good or that the clients arent worth a little investment. Even though you may have preprinted information on the business greeting card, it is important that you add your own handwritten signature on the card. Even the most elegant of business cards should have your personal signature and a handwritten message to give that personal touch to the business greeting card. The recipient is sure to feel happy at seeing your personal signature on the card. Before starting on sending business greeting cards, it is important that your list is up-to-date with correct names and addresses. It will be easier if you do this on a regular basis, to avoid it becoming a dreaded holiday chore. Change changed addresses periodically to avoid embarrassing yourself by sending the card to the old address!<br />
<span id="more-446"></span><br />
Avoid using computer generated labels when addressing the envelopes as these are impersonal and make your holiday wishes seem like mass mailing. If you dont have the time to write the addresses, at least have someone else address the envelope for you. Make sure you use titles of Mr. or Mrs. when addressing the envelope to an individual or couple as a sign of respect to the customer or client. If you know the small business owner around the corner, mailing the business greeting card to the home produces better and happier effects on the recipients part. If married, include the spouses name on the envelope as it is not always that you find both the husband and wife working at the same establishment. Be sensitive with traditions. Find out if the recipient follows Christmas, Deposal or Hanukah, and then find out if the message is appropriate for the individual. Or else, you may go in for a card which will not offend anyone like Seasons Greetings.</p>
<p>It is best to avoid the mail rush by mailing the business greeting cards way before the actual festival. This is because around the festival time there will be a mad rush of cards for the postal department to sort out, and that in turn may that take lots of time. If needed, you could also think of inserting a business card along with the business greeting card to remind the recipient of the services or product you excel in. It is actually a good idea of getting next years Boxer Day cards a few days after this years Boxer Day. This saves a lot in terms of time and money! Not only can you send clients and friends business greeting cards; in fact, you can also send them to employee for employee motivation. As everyone enjoys being recognized, you could build team spirit by having everyone to sign on a colleagues holiday greeting card. Avoid having corporate logos printed on the business greeting card; else it may look like it has been pulled off the company stationery shelf.</p>
<p>The best time to send business greeting cards are went the recipient least expects it. Perhaps you could send it during the customers birthday or something. So whatever business greeting card you do send, and for whatever reason it may be, make sure you use the right etiquette when sending greeting cards for the holiday season, or birthday!</p>
<p><a href="http://www.danzasdeoriente.com/send-business-greeting-card-this-holiday-season/">Send Business greeting card this holiday season</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
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		<title>Networking Clubs And Their Relevance To Contract Cleaners</title>
		<link>http://www.danzasdeoriente.com/networking-clubs-and-their-relevance-to-contract-cleaners/</link>
		<comments>http://www.danzasdeoriente.com/networking-clubs-and-their-relevance-to-contract-cleaners/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 19:06:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Networking]]></category>
		<category><![CDATA[contract cleaners]]></category>
		<category><![CDATA[contract cleaning]]></category>

		<guid isPermaLink="false">http://www.danzasdeoriente.com/?p=444</guid>
		<description><![CDATA[If you are a new business just starting out into the world of contract cleaning then your immediate aim is to gather as many new customers as you can and constantly grow the business. The initial stages are hard and it is difficult to gain those first few customers. How gain you gain a foothold [...]<p><a href="http://www.danzasdeoriente.com/networking-clubs-and-their-relevance-to-contract-cleaners/">Networking Clubs And Their Relevance To Contract Cleaners</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
]]></description>
			<content:encoded><![CDATA[<p>If you are a new business just starting out into the world of contract cleaning then your immediate aim is to gather as many new customers as you can and constantly grow the business. The initial stages are hard and it is difficult to gain those first few customers. How gain you gain a foothold in this highly competitive market? Many of the marketing strategies you might employ have been explained in previous articles. One area that was not explored in these articles was networking.</p>
<p>As a new business you will probably receive a number of invitations to go along to various local networking organisations meetings. At these they will no doubt try and impress upon you the huge benefits to be gained by networking. You will also be told how much business was generated for its members over a period of time. All will seem very impressive and like myself you may very well be impressed enough to join the weekly breakfast or luncheon meetings. This could cost you anything up to 500 a year to be a member plus the cost of the meal or maybe as little as the cost of the meal. Some of the internet networking organisations charge a small monthly fee and then organise monthly local meetings.</p>
<p>When I started out into the field of commercial cleaning I was willing to try anything that might generate business so I joined a number of these organisations. So how successful was this as a means of expanding my business?</p>
<p>I did in fact persevere with some of these breakfast meetings for a whole year, having paid the yearly subscription it was in fact something of a necessity. However it does not take long to realise that the people who attend these meetings are not in fact your likely customers. Many of the individuals who attend networking meetings are just starting out in their business and are operating as sole traders working from home and not in any way, shape or form likely to be your potential customers. Others are well established but still operate as single entities such as business coaches and have no office as such. Others may be proprietors of shops just starting out and these are potential customers.</p>
<p>However you as a contract cleaning company are looking to clean offices and office complexes and these are inhabited by well established companies who do not by and large participate in local networking groups. So you are not going to come in contact with the group who are going to provide the more lucrative cleaning contracts.<br />
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I can look back on my time with these networking groups as a learning experience and we probably just about recouped our membership fees. Other than that very little long term benefit was derived from the experience. Networking it would seem from my own experience is not a path I would necessarily recommend to the start up cleaning business. Use that time period to utilise other marketing techniques which are more useful to the cleaning business entrepreneur. If you do fancy the idea of networking then you must target a different audience. That is the established businesses, and to do that you will need to join such organisations as the Chamber of Commerce where your networking will not be so overt and often done in a more sociable and relaxed atmosphere.</p>
<p><a href="http://www.danzasdeoriente.com/networking-clubs-and-their-relevance-to-contract-cleaners/">Networking Clubs And Their Relevance To Contract Cleaners</a> is a post from: <a href="http://www.danzasdeoriente.com">Danzas de Oriente Business News</a></p>
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